![]() ![]() From a young age, women are taught by the media and fashion industries that they should buy all the right things to make them hot and sexy and young-looking forever. Brands only benefit from hooking very young customers, who will loyally buy a brand's products throughout their lives, and Victoria's Secret is hardly the only company who knows this. Of course there is a difference between using young models to sell sexy clothes to adult women and using young models to sell sexy clothes to middle and high schoolers, as Victoria's Secret is doing, but both practices are troubling. ![]() A press release about the ad perfectly embodied the fashion industry's perplexing view of youth, calling Wixson the "embodiment of a free-spirit on the cusp of womanhood." Womanhood? At 15? Just look at supermodel Lindsey Wixson, who started modeling at the age of 12, and ended up in a Miu Miu campaign when she was just 15. ![]() If a model lies about her age - and some of them do - a designer could end up unwittingly casting an underage girl for a very adult job.Īnd still models who are 14 or 15 land major shows, fashion magazine editorials and campaigns. And sometimes, runway work gets even racier: for Marc Jacobs's fall 2013 show, 18-year-old model Lily McMenamy walked the runway completely topless. Once cast for a show, a model might very well be asked to wear a sexy outfit or a sheer top without a bra, leaving her breasts on display. The problem has become so worrisome that designers at New York Fashion Week ask for ID to ensure the models they hire are at least 16 years old. Many fashion models start working before the age of 18 - some as young as 14. Sincerely, īut Victoria's Secret is just one of many brands sexualizing girls under the age of 18. Please reconsider your ad campaign for your new Spring Break line and stop targeting teen girls for lingerie. Further, by targeting such a young demographic, your company is sending the message that it is acceptable for teens to become sexual at an earlier age. Your recent advertisements reinforce the idea that young women are only valued for their beauty and bodies, rather than for their intelligence, creativity, or ideas. Teen girls are already bombarded by images in the media, which focus on the importance of beauty and sexuality for women. This slogan coupled with the provocative ads used to launch your new line indicates that you are using the sexual appeal and objectification of teens in order to sell products. Your slogan refers to young women as 'things,' rather than many more appropriate alternatives. The advertisements on your website feature younger looking teen models who are scantily clad and provocatively posed and the slogan, 'Bright Young Things.' By choosing to target teenagers with your new line, you are condoning teen sexuality and portraying teens as sexual objects. This line is part of your Pink collection and is geared towards a younger teen audience. Lori Greeley, CEO of Victoria's Secret, You recently launched your new line of swimsuits and lingerie for Spring Break. The letter on that you can sign reads:ĭear Ms. And an online petition asks the brand's CEO to stop "portraying teens as sexual objects." ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |